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- It is no secret that social media is a powerful tool for marketing. However, many businesses struggle to create a social media marketing strategy that yields results. In order to create an effective social media marketing strategy, you must first understand your business’s goals and target audience. Once you have a clear understanding of these things, you can begin creating content and building a social media presence that will help you achieve your goals. These are the steps in Social Media Marketing Strategy.
Step 1: Define your audience
- Get to know who your target audience based on following question
- 1. How old are your target followers?
- 2. Where do they live?
- 3. What kind of jobs do they have?
- 4. What are their challenges?
- 5. How and when do they use Facebook?
- Facebook Audience Insights helps in details about potential customers in terms of Age/Gender/Education/Relationship status/Location/Language/Facebook usage/Past purchasing activity
Step 2: Set goals
- Focus on actions that impact their result.
- 1. Generating leads
- 2. Increasing conversions on your website
- 3. Improving customer ingagement on post
- 4. To increase the page like thereby increasing the customer base
- Every post, every comment, every ad you create on Facebook should ultimately be in service of your goals.
Step 3: Plan your post content
- Decide the type of posts used to place on Facebook.
- A good rule of thumb is to use the “80-20 Rule”: that means using 80% of your posts to inform, educate and entertain your follower/customer, and the other 20% to promote our brand.
- Aim to provide value and build relationships with your followers so that they enjoy regularly, and they’ll be more open-minded to hearing about our products and services
- Content goal is to balance promotional material with value.
- After deciding what to post, decide when to post it.
- Post consistently
- Maintain a content calendar to help balance mix of content types, and keep frequency organized
Step 4: Optimize Page for engagement
- Its important to attract people to your Page in the first place and b) compel them to interact once they get there.
- Build a conceptualize and eye-catching Facebook Page cover image. It should look good
- Promote Facebook Business Page through cross-promotion. Place Facebook link in email signature and newsletter, and incorporating Facebook Like and share buttons on website or blog.
- Posts that are valuable and entertaining will (most probably) inspire followers to share with their friends.
- Build Engagement, Responsiveness is a highly valued attribute of brands, so reply promptly to post message and comment, answer questions, and keep content up-to-date.
Step 5: Consider using other Facebook tools
- There are additional ways that brands can find opportunities for engagement beyond posts and comments.
- Facebook Business Manager : Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It also allows you to work effectively with team members and outside contractors and agencies
- Facebook Groups: They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand. With 1.4 billion people using Facebook Groups every month, it’s an audience too large to ignore.
- Facebook chatbot : Organization should available for conversation with your customers through this platform, you may be missing out on an opportunity to connect with follower. Also be responsive to customer messages.
Step 6: Incorporate Facebook ads and the Facebook pixel
- Not everything we post on your Facebook Page will reach our followers on their news feeds
- Your great content just needs a little boost. Fortunately, FB can extend your reach without breaking the bank using Facebook Ads
- A Facebook ad is content we pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic.
- Even if we are not interested to run Facebook Ads, it’s a good idea to setup with a Facebook pixel.
- A Facebook pixel is a simple piece of code that we can place on website to:
- 1. track conversions from Facebook
- 2. remarket to people who have already visited our website
- 3. build targeted custom audiences for future ads
Step 7: Measure the success of our strategy with Facebook analytics
- Tracking and measuring are essential, so you can understand what worked and what didn’t.
- We can track audience engagement directly through Facebook Insights, which measures metrics such as…
- 1. likes
- 2. reach (how many people saw your posts)
- 3. engagement (how many people liked, clicked, shared, or commented on our content)
- Facebook Insights will help you determine which types of posts work best for your Page, so we can know if our current content mix is working.
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thank you for such an informative social media marketing guide. we have generated lots of targeted prospects for our company. also, we have generated lots of Facebook page likes and engagement.
Kailash Jee, Thank you. We get motivated for such feedback and get more dedicated in writing informative content in Social media marketing and other digital marketing fields.
Great!!
Discussed some better ideas. After following the step-by-step guides, we are able to generate lots of leads online.
Very concise stepwise info for doing social media campaigns. Great!!!!
Thanks you Jyotsna for your feedback. For our Online marketing Blog Resources, visit our website at http://digitalyaar.com/