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Step 1: Set a Goal which is as below
- Specific
- Measurable
- Attainable
- Relevant
Step 2: Evaluate Existing Digital Marketing Presence
- Understand your main marketing channels
- Website
- Social media
- Email/SMS/Whatsapp/Voice sms marketing
- Content marketing and SEO
- Pay per click advertising
Step 3: Identify Digital Sales Funnel
- The digital sales funnel is the arc of your buyer’s journey from stranger to a long term customer
- To Identify Stage in Digital Marketing Funnel
- Awareness: To Make potential clients aware of our existence, through ads on social media or ranking well in search engines
- Interest: To Raise interest about our brand. Who are we and what sets us apart from our competitors
- Engage: To Strengthen our relationships with prospects.
- Action: To implementing calls-to-action for the prospect to make a purchase.
Step 4: Build buyer personas
- To know who is our prospect before attempting to successfully reach out to them.
- Identify customer:
- 1. who is prospective customer?
- 2. Where does this person want?
- 3. What does this person read?
- 4. Which marketing channels can we find them on?
- Be specific:
- 1. What do they need?
- 2. What are their preferences?
- 3. How can you meet (or surpass) their expectations?
- 4. Which marketing channels can we find them on?
Step 5: Set your Content Marketing Funnel
- A content marketing funnel is a system that introduces new leads to your business through different types of content. These leads are then converted into possible customers by progressively “funnelling” them through more types of content.
- Top of the funnel: awareness
- focuses on educating your audience, attract prospects and show them what you have to offer through content types such as:
- 1. Shareable blog posts
- 2. Social media posts
- 3. Infographics
- 4. Videos
- 5. Landing page
- 6. Paid ads on social media
- 7. Search ads like Google/Bing Ads including Google Display Network
- Middle of the funnel: consideration
- focuses on lead generation and nurture through content types such as:
- 1. Ebooks and white pappers
- 2. Case Studies
- 3. Courses
- 4. Reports
- 5. Templates and Toolkits
- 6. Quizzes and assessments
- 7. Guides
- 8. List of resources
- 9. Webinars
- Bottom of the funnel: conversion
- focuses on convincing leads to convert them into actual customers and buy your product or service. through content types such as:
- 1. Competitive comparisons
- 2. Testimonials
- 3. Promo codes/discounts
- 4. Detailed specifications
- 5. Consultations
- 6. Free trials
- 7. Customers Stories
- 8. Demos
Step 6: Create a content plan
- A content marketing funnel is a system that introduces new leads to your business through different types of content. These leads are then converted into possible customers by progressively “funnelling” them through more types of content.
- Top of the funnel: awareness
- focuses on educating your audience, attract prospects and show them what you have to offer through content types such as:
- 1. Shareable blog posts
- 2. Social media posts
- 3. Infographics
- 4. Videos
- 5. Landing page
- 6. Paid ads on social media
- 7. Search ads like Google/Bing Ads including Google Display Network
- Middle of the funnel: consideration
- focuses on lead generation and nurture through content types such as:
- 1. Ebooks and white pappers
- 2. Case Studies
- 3. Courses
- 4. Reports
- 5. Templates and Toolkits
- 6. Quizzes and assessments
- 7. Guides
- 8. List of resources
- 9. Webinars
- Bottom of the funnel: conversion
- focuses on convincing leads to convert them into actual customers and buy your product or service. through content types such as:
- 1. Competitive comparisons
- 2. Testimonials
- 3. Promo codes/discounts
- 4. Detailed specifications
- 5. Consultations
- 6. Free trials
- 7. Customers Stories
- 8. Demos
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Very informative content that helps us in our digital marketing goals.
Thank you Lavanya for your feedback. For our Online marketing solution & services, visit our website at http://digitalyaar.com/
Very valuable points, I’ll definitely follow this approach.
Be in touch with our blog, we are coming up with more posts for digital marketing aspirants who are doing SEO, google ads campaigns, PPC, and video marketing.