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Remarketing vs Retargeting: Which is better

Updated: Sep 3, 2023


Remarketing vs Retargeting

Are you hoping to increase your online marketing ROI? If that's the case, you may be wondering if remarketing or retargeting is the superior choice.


Not sure if remarketing or retargeting is right for you? In this blog post, we'll do a side-by-side comparison of remarketing vs retargeting to help you decide which option is best for your business.

Remarketing vs Retargeting

Remarketing is a form of online advertising that enables you to show ads to individuals who have been to your website before. This can be done through Google Ads and other ad networks.

The concept is simple: you can make a list of people who have visited your site and then show them ads as they surf the web. You can use this tool to bring people back to your site or to advertise specific products or services.

Remarketing is a great way to improve your sales and make your brand more recognizable. It can also save you money, as you'll only be charged for the ads that are shown to people who have already been to your site.


Retargeting is a type of online advertising that allows you to maintain your brand presence in front of users who have left your website. For the majority of websites, only 2% of web traffic converts on the first visit. Retargeting helps businesses reach the other 98% of users who don't convert immediately.

There are two primary types of retargeting:

Pixel-based retargeting

List-based retargeting.

Pixel-based retargeting employs a code fragment called a pixel to track your website visitors' movements around the internet without their knowledge. Once the pixel has gathered enough information, you can then design ads specifically for people who have visited your site.


In contrast, list-based retargeting permits you to upload your own customer email list and compare it with cookie pools. By doing this, you're able to serve ads directly to those individuals as they surf the internet.

The difference between remarketing and retargeting

Remarketing is a marketing strategy that involves targeted ads directed at your entire site audience, regardless of the page they were originally on when they visited your site. Retargeting is a more concentrated approach that only shows ads to people who have already been to your site and demonstrated interest in your product or service by visiting certain pages.

So, which strategy is more advantageous? As a general rule, retargeting will be more successful because it focuses on individuals who are already interested in what you have to offer. However, it's ideal to use both methods together to achieve the best results. Begin with broad-based remarketing to reach the biggest audience possible and then use retargeting to zero in on your message and boost conversions.

The benefits of remarketing

Remarketing is a potent tool that can assist you in more effectively reaching your target audience. By serving your ads to individuals who have already demonstrated an interest in your goods or services, you can make certain that your message is being seen by the right people.

There are many different ways to remarket to your audience, but one of the most effective is through Google AdWords. AdWords allows you to create targeted ads that will only be shown to people who have visited your website before. This makes it an extremely effective way to reach your target audience.

Remarketing also has the advantage of being able to target a diverse range of devices. You can, for example, make ads that will only show up on mobile devices if you want to reach individuals using them. By doing this, you can be sure your message is getting to the right people, no matter what type of device they are using.


All in all, remarketing is a potent tool that can assist you in enhancing your marketing campaigns and more accurately reach your target audience. If you're not currently using remarketing in your marketing campaigns, it's definitely worth thinking about.

The benefits of retargeting

Just because a potential customer visits your website but doesn't make a purchase doesn't mean they'll never come back. In fact, some research indicates that as many as 70% of shoppers will return to a website to buy an item they've seen before.

Retargeting is the solution to that problem.

Retargeting is a method of marketing that allows you to reach customers who have already demonstrated an interest in your product or service by visiting your website. When used correctly, retargeting can be a very powerful marketing tool.

The two primary methods of retargeting potential customers are remarketing and retargeting ads. So, which one is superior?

What's the difference between remarketing and retargeting?

The key distinction between the two is that remarketing only keeps your company visible to those who have already visited your site, while retargeting attempts to get them to come back and make a purchase.

Remarketing essentially just keeps you at the forefront of their mind. You might show ads for products they viewed on your site or suggest similar products they might be interested in. But you're not explicitly trying to get them to come back and buy something immediately.

The purpose of retargeting ads is to bring the customer back to your site and get them to make a purchase. They could be ads for abandoned shopping carts or special deals for people who have already demonstrated interest in your product but didn't buy it initially. No matter what, the objective of retargeting is always to get the customer to return and finish a purchase.

The best strategies for remarketing

There are lots of different ways to remarket, but not all methods are created equal. Some strategies are more successful than others, and some could even do more damage than good.


Use the following tips to develop an effective remarketing strategy:

-To target your messages more efficiently, create separate campaigns for each type of customer you want to reach.

-Compose positive messages that concentrate on the advantages of your product or service. Keep negative messages and messages about the competition to a minimum.

-Ensure that your ads are relevant to the products or services that the customer is interested in. Ads that are irrelevant are more likely to be ignored or cause customers to unsubscribe from your list.

Try out different messages and offer types to see what gets the best response from your audience.

The best strategies for retargeting

There are two primary types of retargeting: remarketing and retargeting. Each has its own advantages and disadvantages, so you should comprehend the distinction before deciding which one is best for your company.

Remarketing is a form of targeted advertising that allows you to show ads to individuals who have already visited your website or used your app. It's an excellent way to keep your brand name at the forefront of people's minds and encourage customers who may be interested in your product but not ready to purchase it yet, to come back and take another look.

Retargeting is a more sophisticated form of remarketing that allows you to show ads to people who have taken a particular action on your website or app (like adding something to their shopping cart but not completing the purchase). This can be an effective way to encourage customers who are close to buying but need a little nudge, to come back and finish their purchase.

Retargeting and remarketing are both excellent methods to increase sales and keep customers invested in your brand. The best plan for your company will depend on your budget, goals, and available resources.

Which is better – remarketing or retargeting?

The terms “remarketing” and “retargeting” often cause confusion because they are used interchangeably, but they are two distinct strategies. So, which one is better?

Remarketing is a broad term that encompasses any type of marketing that is directed towards individuals who have already demonstrated interest in your product or service. It is a way to stay at the forefront of your target audience's mind and keep your brand visible to them, even after they have left your website.

Retargeting is a type of remarketing that uses cookies to monitor the online activity of internet users and serve them ads that are based on their browsing history.

So, which is more advantageous? The response depends on your goals and objectives. If you want to reach a large number of potential customers, then remarketing could be a better option. But if you want to be very specific with your marketing campaign and target people who are more likely to convert, then retargeting would be a wiser decision.


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