No Experience Needed. No Expert Required. Just Follow This Simple Guide to Run Your First Ad and Start Getting Customers.
✅ Why Google Ads is a Game-Changer for Small Businesses
Imagine someone searching for “best yoga classes near me”, and your business appears right at the top of Google. That’s the power of Google Ads.
Whether you’re a local tutor, home services provider, boutique owner, or an online seller — Google Ads can bring you customers fast, and you don’t need to be a marketing expert to use it.
This blog post is your friendly step-by-step guide to launching your very first Google Ads campaign — without hiring any agency or freelancer.
Let’s begin!
🛠️ Step 1: Set Up Your Google Ads Account
Go to: https://ads.google.com
Click on Start Now.
If you already have a Gmail ID, just sign in. Otherwise, create one.
Choose the Right Mode:
You’ll be asked:
Smart Mode (default)
Expert Mode (hidden in a small link below)
👉 Click “Switch to Expert Mode” — don’t worry, it sounds intimidating, but it gives you full control and better results.
🎯 Step 2: Choose Your Campaign Goal
Now you’ll be asked to choose a goal for your campaign. These goals help Google guide your campaign settings.
If you’re new, choose:
“Leads” (if you want phone calls or form submissions)
“Website Traffic” (if you want more people to visit your site)
✅ Pro Tip: You can always tweak this later — it’s just for initial guidance.
📈 Step 3: Select the Campaign Type
Google Ads offers many types, but let’s start simple.
Choose:
Search Network → Ads show in Google search results.
Why Search Network?
It’s the easiest and most direct way to get leads.
Users are already searching for your product or service.
🌐 Step 4: Choose Location & Language
Targeting matters.
Set your location based on your business reach.
Example:Local shop → Your city or radius (e.g., “Delhi, within 10 km”)
Online store → All India or specific regions
Language: Default is English. Add Hindi or other regional languages if needed.
💰 Step 5: Set Your Budget and Bidding
What’s a Good Budget to Start?
Start small:
₹300 – ₹500/day (around ₹10,000–15,000/month)
Choose Bidding Strategy:
Google may suggest automated bidding, but for beginners:
Select “Clicks” → Set a Max CPC (Cost Per Click) manually
Start with ₹10–₹20 per click for local businesses
You can always adjust after seeing results.
🔑 Step 6: Do Basic Keyword Research
Keywords are the heart of Google Ads.
Use Google Keyword Planner (available inside Ads dashboard) or free tools like:
Example for a Home Tutor in Mumbai:
“home tuition in Mumbai”
“maths tutor near me”
“CBSE science tutor”
✅ Pro Tip: Start with 5–10 relevant keywords. Avoid overly broad ones like “tuition”.
✍️ Step 7: Write Your First Ad Copy
You’ll need:
3 Headlines (max 30 characters each)
2 Descriptions (max 90 characters each)
Example (Home Tutor):
Headline 1: Best Home Tuition in Mumbai
Headline 2: 1-on-1 Expert Teaching
Headline 3: Call Now for Free Demo
Description 1: Experienced tutor for all classes. CBSE/ICSE. Limited slots.
Description 2: Affordable home tuition. 100% student improvement.
✅ Tip: Be clear. Show value. Use numbers. Add urgency.
📞 Step 8: Add Ad Extensions (Highly Recommended)
These are extra elements that make your ad more attractive.
Add These:
Call Extension: Show your phone number
Location Extension: Connect Google Business Profile
Site Link Extension: Add links like “About Us,” “Contact,” “Pricing”
These increase your chances of getting clicks.
🖼️ Step 9: Final Review and Launch
You’ll now see a summary of your campaign settings.
Check keywords, location, budget, ad copy.
Make corrections if needed.
Then click:
👉 “Publish Campaign”
🎉 Congratulations! You’ve officially launched your first Google Ad.
📊 Step 10: Track Performance Daily
Go to your dashboard and check:
Impressions (how many saw your ad)
Clicks
CTR (Click Through Rate)
Conversions (calls, signups, form fills)
🔍 Set up conversion tracking via phone calls, website forms, or visits.
You can pause, edit, or increase budget anytime.
❌ 7 Common Mistakes Beginners Make
Choosing too broad keywords like “education” or “salon”
Not using negative keywords to avoid irrelevant clicks
Setting a high CPC without testing
Not checking performance regularly
No landing page or weak website
Using only 1 ad version (no A/B testing)
Ignoring ad extensions
✅ Quick Launch Checklist
Created Google Ads account in Expert Mode
Selected right campaign type (Search)
Chose relevant keywords
Set daily budget (₹300–500)
Wrote compelling ad copy
Added call and location extensions
Launched and monitored campaign
❓ Beginner FAQ
Q1: Do I need a website to run Google Ads?
➡️ Not always. You can run call-only or location-based ads using your Google Business Profile.
Q2: Can I pause or stop the campaign anytime?
➡️ Yes, Google Ads gives full control. Pause, stop, or resume anytime.
Q3: How much should I spend as a beginner?
➡️ ₹10,000–15,000/month is a safe starting point. Scale based on results.
Q4: Can I target only my city or local area?
➡️ Yes, you can target by city, pin code, or even a 5 km radius.
🏁 Final Words: You Don’t Need an Expert to Get Started
Running Google Ads may seem overwhelming at first — but now, you have the roadmap.
Start small. Learn by doing. Make data-driven improvements. As your confidence grows, your results will improve.
If you found this guide helpful, don’t forget to bookmark it or share with a fellow entrepreneur.
