7 Steps to Become a Successfull YouTuber
STEP 1: DECIDE ON A NICHE FOR YOUR YOUTUBE CHANNEL
A niche is your area of expertise. It’s the topic of focus for all of your video content, and it can be literally anything.
Choose what type of content you will be offering up on your channel and align it with your goal
Your niche help you to clear about kind of content you are making so that you can:
Narrow your focus and stay on track when you’re creating
Save time and energy when you’re researching trends
Be clear about what people will get when they subscribe to your channel.
As a YouTuber, you should always show your true self to your audience because authenticity and uniqueness will differentiate you and allow your viewers to connect with you
STEP 2: KNOW YOUR AUDIENCE BY ASKING QUESTION LIKE
Who would watch my videos?
What is their age, demography, sex etc?
what time of the day, They will watch your videos?
Why are they watching them?
What do they gain from watching them?
As a YouTuber, you should always show your true self to your audience because authenticity and uniqueness will differentiate you and allow your viewers to connect with you
STEP 3: KNOW YOUR COMPETITION
You need to know your competitors and analyse what are already working well in your niche and what you can do to stand out from the crowd.
Find the top 10 YouTubers in your niche
look for similarities and differences in how they do things
Analyse their works like:
Video effects (e.g. visual effects and sound effects)
Video formats (e.g. Q&A, expert interview, storyline)
Locations (e.g. studio, outdoors, on set)
Sets (e.g. at home, workplace, designed set, animated)
STEP 4: CREATE A YOUTUBE ACCOUNT
Since Google owns YouTube, you need a Google account to get a YouTube account.
A YouTube account is included in your Google account bundle. But you still need to set up a Channel.
Go to your YouTube account page on YouTube.com and click Create a Channel. Simply enter your brand name and you’re in!
For your branding, you need to set or create following for Channel page
Channel name
Logo
Banner image
Color scheme
Customize your Channel Page: To design a Channel Page that works, make sure you:
Complete your Channel description (like About section)
Use consistent branding
Add a logo or high-quality header image
Include contact information
STEP 5: START A CONTENT CALENDAR WITH WHAT YOU WANT TO POST
Choose your upload schedule as per your industury and team size
Choose the topics you’ll make your videos about. find content topics that your audience will be interested in watching
Quora: Search for questions related to your industry and create videos that answer those questions
AnswerThePublic: Search for your industry and look for questions you can answer in your videos
Ask your customers: Send out surveys on what content your customers want from you
Facebook groups: Read through Facebook group posts related to your industry to see what your customer wants
YouTube: Search YouTube to see what content is doing really well in your niche and figure out how you can make even better
Put your YouTube video content ideas into your calendar
Choose the dates you’ll promote your YouTube upcoming videos
STEP 6: EQUIPMENT NEEDED FOR VIDEO CAPTURING
Camera: Based on the type of content you’re making, choose the camera accordingly. peoples love to watch high-quality videos rather than low-quality
Action Camera -For travel vloggers, this camera is the best option to choose.
DSLR Canon – Will produce high-quality videos. However, it’s expensive, it’s famous among photographers and Pro-level YouTuber’s.
Camcorder – If you want to shoot the videos in different places/situations, then this handy cam will save you time.
Webcam HD – sutable for Gaming YouTuber or those making tutorial videos sitting in front of the computer
Microphone Equipment:Microphones are must needed equipment to make quality videos. So, based on the requirement, choose the best one that you needed.
Tripod -Tripods are useful to produce shake-less videos. Moreover, shakable and dizzy videos drop off the audiences and YouTube watch time. Audience retention is the secret of YouTube’s success.
Ring Light - Ring Light makes video quality good and attractive
STEP 7: OPTIMIZE FOR VIDEO SEO
Choosing the right keywords in your video title, so that video can be easily found, seen, and viewed by your audience
Research the keywords you'd like to use, their popularity, and also check the keywords that your competitors are using
Use keyword research tools such as google trends, Ahrefs or Google Keyword Planner to see which type of videos that have a strong demand
Use the auto-populate suggests so that you can get more ideas of keywords to target and videos to create
Include the keyword in your video file
Optimize your YouTube video description
Put your most important keywords in the first couple of sentences of your description
Your description should be no longer than 200 words
Include an overview of your video using natural language—not just a stream of keywords
Pick 1–2 main words that describe your video and feature them prominently in both your description and title
Omit irrelevant words in your description because it creates a poor viewing experience
Use video hashtags to drive YouTube search results
You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag
Hashtag to the video description will be shown above the title of the video and then become hyperlinked.
If you add in a hashtag in the video title, hashtags from descriptions won’t get displayed about the video title.
Select a video category while video uploading so you will have a better chance of getting found by a user
Customize your thumbnail image
A strong thumbnail can lead to a higher watch time, which can have a big influence on YouTube ranking
Perfectly and eye catching thumbnail grabs people’s attention and stands out from the crowd
Add subtitles and closed captions
Video subtitles are designed to communicate video dialogue for viewers who can’t understand the video language, closed captions are for viewers who can’t hear the audio
Both subtitles and closed-caption files contain the text of what is said in the video, like a transcript
The file will also contain time codes for when each bit of text should be displayed through the video, so it can match up with speech or another visual element
it can be picked up by broad search engines, just as a blog would